Wednesday, October 22, 2014

Polyvore’s Promoted Products Program Launches Internationally in Canada, UK and Australia


In early 2013, we launched our Promoted Products program in the United States to help brands and retailers create native ads to drive engagement, traffic and sales to their sites. Since launching, over 150 advertisers have participated in the program, on average seeing a 6x return on ad spend, leading to higher shopper referrals.

More than half of Polyvore’s traffic comes from international users, so today we’re expanding our Promoted Products program to Canada, UK and Australia. Now brands and retailers in these countries, as well as US-based retailers, can reach Polyvore’s millions of users in these new international markets. Some of the first advertisers participating in the program include The RealReal and others.


Polyvore is a global platform, inspiring shoppers from around the world to discover and engage with their favorite brands. We’re excited by the success retailers have seen from participating in our Promoted Products Program. Last year, Heels.com's campaign drove 85% of social media sales referrals, more than Facebook, Pinterest, YouTube and Twitter combined.* The RealReal similarly saw 58% of their social media traffic driven by Polyvore in their first month in the program.**

We look forward to expanding into these new markets and helping retailers tap into Polyvore’s global community of stylists. Interested in participating in the Promoted Products program? Check out our business page with more information.

*Polyvore internal data 
**The RealReal internal data

Thursday, October 16, 2014

Did You Know We Updated Our iPhone App?

As you might have heard, we recently updated our iPhone app to be personalized, simple, and even more fun! The new app shows you hyper-personalized recommendations so that you can discover items based on your unique style. In an effort to keep our lovely community members in-the-know about their just-for-you Polyvore feeds, here are seven FAQs about the latest update...


There's no other like YOU

There's no other like YOU by musicfriend1 featuring round frame glasses

Q. How are items in my feed chosen?

A. Each person has their unique sense of style. We try to make it easier for you to discover new products & looks by suggesting the things that match your taste. By liking and disliking items and sets, you help us learn your taste. And, like before, you will also see creations from members you follow!

Q. How do I like/dislike items on my feed? 

A. You can like an item by quickly double tapping it. You should see the heart icon light up! You can dislike an item by holding it down until it disappears. 


Q. What happens when I dislike an item or set?

A. Dislike an item or a set if it does not match your taste. It will help us learn about your unique style and your recommendations will become more perfect-for-you. Removing a set from your feed just removes that set. It does not unfollow the creator.

Q. How do I view Top Sets and features on the iPhone app?

A. You can now find Top Sets and homepage features by clicking "Browse" on the bottom of the screen and then the "Top Picks" tab at the top of the page. 

Q. How can I filter my feed?

A. You can filter your feed to view only content of those you're following by clicking the "Following" filter at the top of the page. You can also filter to view items and sets we have recommended based on your likes and dislikes by clicking "Just For You." 

Q. How do I search for member names on the iPhone app?

A. You can search for members by clicking the "Browse" tab and then using the search bar at the top of the screen. You can type in a partial or full username of the member you are looking for - make sure to click "Search Members For..." in the list below to see full results.

Q. Where can I download the new iPhone app?


More questions? As always, you can use our Help Center or send us a tweet to find answers quick and easy!

Popular on Polyvore: Hot Orange and Black Styles

Polyvore members are the ultimate arbiters of style. Regardless of their fashion backgrounds or zip codes, they can easily identify the trends that are about to take off and, even better, they know how to style them. From orange and black flats to fall pillows to Halloween-hued skirts, here are the of-the-moment goods that stole their attention – and their cash money! – this week.

+ Click through to see the items that are trending, then sound off in the comments and let us know what your favorite item is.

Orange Crush: Ballet Flats
Add a pop of color to your outfit tomorrow with a brightly colored pair of orange flats. Wear 'em with black skinny jeans and an oversized sweater.


12 Stylish Orange and Black Pillows
'Tis the season! Inject some much-needed orange and black into your room with any of these 12 throw pillows! They'll add a festive touch to any space.


Halloween Hues: Orange and Black Skirts
If you want to get into the Halloween spirit but you don't want to go all in with a costume, snap up one of these festive skirts. Wear it with a turtleneck, ankle boots and a moto jacket.


Monday, October 13, 2014

My Poly Pick Contest - Share and Win What You Love!

With our new, more personalized, fun and simple iPhone app, you're bound to discover and fall in love with perfect-for-you things every single day. From Monday to Friday visit our app, then tweet or post to Facebook your very favorite thing each day - you could win what you love!

My Poly Pick!


Um, YES! How?

  1. Download our iOS app 
  2. Link your Twitter and/or Facebook to your Polyvore account
  3. Browse your personalized feed daily, Monday to Friday
  4. Tweet or share to Facebook your favorite item each day with #PolyPickPromo

We will randomly draw 2 lucky people each week who will win the amazing things they shared. Don't forget to make your Twitter accounts public and to share your Facebook posts publicly so that we can find you and your #PolyPickPromo entries. 

Missed out on week 1? Never fear! We will be drawing 2 winners for 5 whole weeks, so keep browsing your feed and sharing what you love. 

Thursday, October 9, 2014

Popular on Polyvore: Nude Pumps and Nail Polish

Polyvore members are the ultimate arbiters of style. Regardless of their fashion backgrounds or zip codes, they can easily identify the trends that are about to take off and, even better, they know how to style them. From nude pumps to beige loveseats to natural nail polish, here are the of-the-moment goods that stole their attention – and their cash money! – this week.

+ Click through to see the items that are trending, then sound off in the comments and let us know what your favorite item is.

Wardrobe Staple: Nude Pumps
If we have learned anything from Kate Middleton, it is that the nude pump is a versatile shoe that looks good with everything! Select a pair that is close to your skin color and wear 'em to make your legs look even longer!


Lounge Around: Beige Loveseat Sofas
Tight on space, but looking for a cozy sofa? Look no further than these beige loveseats. They'll fit perfectly into any abode, especially those with limited square footage.


All Natural: Nude Nail Polish
If you want to give the nail art a break but you still like the look of a pretty, polished nail, go for a nude lacquer. Brush on one coat, add a shiny clear polish and your mani is complete.