Tuesday, February 17, 2009

Happy 2nd Birthday, Polyvore!

Polyvore turned 2 years old last week!

In honor of Polyvore's 2nd birthday, we wanted to take a moment to recap the highlights of our second year of existence, as well as thank everyone in the Polyvore community for making the site so successful and so much fun for us to work on.

Traffic-wise, 2008 was a big year for Polyvore. We grew from about 500,000 unique visitors per month to 2.5 million unique visitors per month, an increase of 400%. We also crossed the 100 million monthly pageviews mark a few weeks ago. That makes Polyvore one of the biggest fashion destinations on the web, and certainly the largest user-generated fashion magazine out there!

We focused our efforts over the past year on building core features for the site, including groups, collections, the ability to add songs to your sets, more shopping-oriented features like buy buttons and prices, and better ways to browse Polyvore content, such as by trend and by brand. We also made infrastructure changes to help speed up the site, such as switching from managed hosting to running our own servers in a colo. All these changes have resulted in an increase in user engagement -- visitors to Polyvore now spend an average of 10 minutes on the site per session.

We also worked on some great business partnerships with fashion retailers and brands. We wanted to especially thank Charlotte Russe, Republic.co.uk, and PB Teen for integrating the Polyvore dressing room onto their websites, which led to us being featured in Internet Retailer in a recent article about e-commerce and social media. Thanks also to all our contest sponsors.

The Polyvore team has also grown from 4 people to 7. In case you've ever wondered who we are or what we look like, here's a picture of us. Everyone on our team used to work at either Google or Yahoo, where company logo t-shirts and socks-and-sandals were fairly standard garb. We'd like to think our fashion sense has improved thanks to Polyvore, but you can be the judge of that.



Another big change for us in 2008 was that we finally got our own office space (thank you to FriendFeed for letting us squat in your office for so long). We're located in downtown Mountain View, California, in the heart of Silicon Valley. Our office is decorated with framed prints of our favorite Polyvore sets.

Last but not least, we wanted to thank the fabulous Polyvore community for all your support, feedback, and encouragement over the past year. Thank you so much for making so many beautiful sets, for telling your friends about Polyvore, for embedding sets on your blogs, and for sharing your feedback with us. Whether you're a fashionista, stylist, artist, or photographer, we hope you enjoy using Polyvore as a creative medium for self-expression. We love you guys!

Thanks for making our second year so great, and we look forward to you joining us in our third.

The Polyvore Team


nookie said...

congrats!polyvore rocks!!!
you do a great job!!

rbucich said...


Nice to see that empty bike shop occupied!

Anonymous said...

HAPPY BIRTHDAY POLYVORE.....you guys are great.
Honestly i found poly by accident while googling candy buffet....I then joined two weeks after seeing those collages....Now i have been here for 6 months and it has been the best thing for me, it allows me to express myself with fashion and art combined, which is something i do in my real life as an artist outside of poly.

This site has also allowed me to meet great people from all over the world. I have great polypals as we call ourselves. You guys are awesome and know that, and in ur second picture u guys look HAWT, but i love the sense of humor and colors of the first wacky picture..LOL!!! You guys are great.....hugssssssssssss.....Painthead

Anonymous said...

happy happy birthday!! Polyvore is amazing! I found it on Yahoo! answers, and have been hooked ever since (about a year now).

-bbhad96 on Polyvore

Emmilee said...

I love polyvore so much so thank u for making it! I always wondered who ran the site, and it's so nice you have a blog. I've been in here for a really long time and actually found it on accident. Polyvore has made me so much more creative!
Could you please add an undo button to the set maker? I love you guys so much. If I lived by your office I would apply for a job in a heartbeat. Too bad I live in MI right!?

Miss Dash said...

Congrats on 2 great years you guys! This is by far THE best fashion site on the internet...seriously!

Cecilia said...


·AnaLiiCia♥ said...

awww HBD pOlyvOre!! i <3 yOu guys sooooo much! thanx 4 everything you have done for us, each improvement has been great =)
I have been here for 1 year and about 4 months and this site is part of my daily life,, whoever knows me knows about my obssesion with poly :D

lots of lovee from mexiCo..
anaLicia :]

joostyna said...

Wow! it was great to get to know more about Polyvore Team! I was suprised by the fact that only 7 eople make such a great job!!! thanks for this site and all the improvements you make!

Geisslein said...

Aaaah! Polyvore is sooo great! I´m so glad that I´ve found it! It´s a little bit like shopping without spending money ;o) And I always feel so inspired - really great!!!

Cheap and Cool said...

Felicidades!! Congratulations!!!

♥Teresa♥ said...

Awesome! Thanks so much and happy birthday!!!

cualquierchica said...

happy birthday, thanks for making my lunch time so funny ... i will love to work with you someday.. xo

Eveeee* said...

Happy Birthday Polyvore, can't believe how fast you're growing! n_n
You guys are the best! You're doing an awesome job! (:

~JiAtAkeo!* said...

YAY!...can I work with you guys?

Roxy said...

Hahaha you guys are so funny with those two pictures.

Thank you for all your hard work! Happy Birthday!

Anonymous said...

Thanks guys for framing my set. You are looking great! Natasha11

Mariposa Tecknicolor said...

Thank you for make me more happy everyday.
Happy Birthday Polyvore.

Mariposa Tecknicolor.

polyvore rules!!

Anonymous said...

I have to say - you guys look more like a Polyvore set in the first photo. And I mean that in a good way!

BellaMarie said...

You guys are my heroes - Happy Birthday and THANK YOU for creating Polyvore!
Liebste Gruesse aus dem verschneiten Deutschland,

Anonymous said...

i found poly on yahoo answers too! i am totally hooked now! it is such a fun way to express yourself and be creative! you guys are amazing!!

★Lεαh★ on poly

Anonymous said...

Happy Late Birthday, Polyvore! I've enjoyed using the site SO much! Thanks a bunch!
P.S. I would love to come tour the office sometime! It looks great! Good job!
<3 Justagirl18