Monday, September 21, 2009

Interview with Z♥LDN

Today's interview is with Z♥LDN. She's an example of how fashion can infect you at any age...and there's no doubting the amount of style that resides on her Polyvore page. And if you're addicted to fashion, just as Z♥LDN is, check out her Polyvore group Fashion Fever and her blog!

Here are some of her sets:

Tell us about yourself.

My name is Zhenya and I am 16 years old. I have been living in London for the past 5 years and previously I lived in a small town in Ukraine. Moving from such a small town to this big urban environment was hard and incredibly exciting. I was 12 when I picked up my first copy of Vogue with Kate Moss on the cover; from that point onwards I was completely infatuated with the world of fashion. I recently started college where I study English Literature, Business, Psychology and Philosophy. In the future I would love to go to Columbia University in New York to study Journalism and the perhaps work for a fashion magazine. For a long time I tried to find a career option outside of fashion but I couldn't escape that kind of gravity so whatever I do in life will be closely connected with fashion. However I would also love to incorporate my passion for writing into it so Journalism seems like a perfect choice.

Describe your sense of style/fashion.

My style is a pretty simple mix of essentials like t-shirts and skinny jeans with accessories to complete the look. I like it when my outfits have a slightly edgy feel and I make that happen by incorporating studs, lace or layering chain necklaces and bracelets. I cannot live without shorts whether they're denim, tweed, cotton...I own around 10 pairs and I've already picked out my next (Black H&M tweed pair with stud detailing). During summer my usual rock'n'roll look gets a boho edge as I love wearing floral/vintage dresses with gladiators. When it comes to eveningwear I adore dressing up in dresses with a strong silhouette, bold colours and original detailing! My sets on Polyvore help me explore the aspects of my style that I may not be able to in my day to day life. Some of my sets are very sophisticated but would look out of place on me due to my young age. Also heels are a huge obsession of mine but at 5'10" I cannot wear them everyday, so Polyvore lets me indulge in my adoration for them.

Are there any particular fashion trends that you've been seeing people wear in London lately?

This is quite a difficult question to answer since in London everyone is really individual and prefers to express themselves rather than follow trends. Having said that I've been seeing quite a few girls in leather: dresses, skirts, leggings and jackets. Exaggerated shoulders was a trend that translated really well to the high street together with dark colours, making it an instant hit with fashionistas. London doesn't do bright in my opinion; Londoner's like the whole idea of muted hues with attitude.

How did you discover Polyvore?

I remember being extremely bored one afternoon, I was around 13, and searching for fashion games which is when I came across Polyvore. I was really confused at the time as to what I was supposed to do but after a few weeks it became somewhat of an addiction!

Tell us a little about what you use Polyvore for and why. What do you like about Polyvore?

Polyvore, besides being really fun, allows me to be a fashion editor and that is a great feeling to have. I get to interpret trends from my point of view and experiment with looks which I may want to wear later on. Polyvore has so many fantastic features that allow the users to make the most of fashion. I think the main strength of Polyvore is the community but not just 'the stylists', the Polyvore team is amazing at listening to requests/complaints and dealing with them so thank you!!!

Describe your set creation process. Where do you get inspiration for your sets? How do you pick a theme? How do you find your items?

I don't have a particular approach as inspiration comes from different directions everyday. Sometimes it is a trend that I cannot wait to try out and other times it's a fantastic dress or an exquisite pair of shoes. Very often my inspiration materializes from photo shoots however usually my inspiration is fueled by models. I love backstage shots of models before shows as well as their cool off-duty looks. I get involved in contests quite often, too, and while I find 'briefs' a little frustrating, I like tackling them so that I can push myself and my styling abilities.

What are your favorite online stores and designers you like to clip products from?

When it comes to designer brands I find it difficult to name just a few. Stella McCartney is amazing due to the wearability and feminine personality of the clothes. Alexander McQueen is just astonishing, his clothes are glamourous, edgy and very British in their essence. Some fresh names that have been making an appearance in my sets are William Tempest, Erdem (the most amazing floral dresses) and of course Christopher Kane. Classic brands like Lanvin, YSL, Balenciaga and Givenchy will forever be my firm darlings. Favourite site to clip from is of course Net-A-Porter along with Browns, Matches, My Theresa and My-Wardrobe all of which I have bookmarked.

What are your 3 favorite sets of the ones you've made?

I just like how easy it looks and the boots add a hard edge.

Some of my favourite models and clothes by the amazing Alexander Wang with to-die-for Givenchy shoes.

This set is very much representative of my personal, day to day style.

We noticed you have a fashion blog! Tell us more about it.

My blog,, is a product of my fashion addiction and a slightly dull summer which fueled me to create a blog where I can talk endlessly about style and fashion. I have so many opinions that I needed to find a place to rave/slate fashion happenings. On top of that I post my favourite collections from fashion weeks, share my own style and tell my readers about fashionable places to visit in London. Polyvore really comes into use when I am translating trends or editorials as it is so easy to create an outfit and then showcase it. When I am posting about my style I think it's nice to show people how easy it is to get that look.

Got any feature requests for the Polyvore team?

Polyvore has really evolved over the past few months which has been brilliant and the only thing on my mind is closet organization which I know other people have been requesting. It would be nice to be able to sort clothes by the categories. Even if that doesn't happen I still want to give the biggest thanks to Polyvore's team for bringing such a fantastic creative tool to life!


TheStrawberryFields said...

Great interview she is a damn cool girl.

♥Maria Medeiros♥ said...

Amazing Interview! How cool! Great sets from a great and creative girl!

coy colleen said...

wow this is perfection