Friday, February 27, 2009

Interview with EtchaSketchinLola

Today's interview is with EtchaSketchinLola who is an aspiring teacher from New York City. Her Polyvore sets are vibrant and eclectic blends of colorful clothing, accessories and images. She layers images so perfectly, you'll hardly ever see any white space in between. EtchSketchinLola's creations are eye-catching and hard to miss!

Here are some of her sets, including her 2nd place win for our Design an Ad contest:


Tell us about yourself.

My name is Angelica, and I am 19. I live in New York City. I'm on leave from college right now, but when I return I want to school I want to study English or Art History. Ultimately my dream is to be either an English or Art teacher. My three loves are drawing, watching movies, and listening to music.

Describe your sense of style/fashion.

Despite what my friends say, I don't think I actually have a sense of style. In real life I'm more of a tomboy, so on Polyvore I tend just experiment with different pieces. I love mixing prints and pairing unexpected colors together. Aside from that, I don't really have a specific aesthetic that I go for.

How did you discover Polyvore?
My best friend goes to a fashion merchandising school. She found out about it through her school and sent me the link through Facebook. I tried it once, and I've been in love with it since.

Tell us a little about what you use Polyvore for and why.

I am a shopaholic. Put me inside of Macy's and I could buy the entire store without thinking. Honestly, I've gone to a store to buy a skirt and came home with seven pairs of jeans. However since I started using polyvore, I really don't shop as much. Now I only buy necessities, and make sets out of the other stuff that I want.

Describe your set creation process. Where do you get inspiration
for your sets? How do you pick a theme? How do you find your items?

Since I live in New York City, I tend to see tons of different people every time I leave the house. I draw inspiration from the different styles that I see on the passersby. I usually find my items by just searching page by page in the editor, and waiting for an item to catch my eye. Also, lately I have been doing a number of 30 minute challenges, so the item I'm given sparks my inspiration for the set.

What are your 3 favorite sets of the ones you've made?

I think I might be insane:
I had done a bunch of contests and role play sets that week and I just really wanted to do a set that I set my own theme for.

Don't keep me holding on:
This set is really girly and different for me, so I really like how it came out.

Food and Fashion:
The cupcakes inspired the outfit. So with my extreme love of cupcakes, there was no way that I would not love this set.


Got any feature requests for the Polyvore team?

Nope, I love Polyvore just the way it is :]


Thursday, February 26, 2009

How To Wear Cutout Shoes

Cutout shoes are a great way to add geometric patterns to your outfit. Pair them with tights for colder days, and go bare when you're hitting the town on a warm one. But don't forget to use sunblock on your feet, or you may end up with funny tan lines!


Yoga Roleplay Contest Winners

Here's the scenario:

Sarah isn't much of a fitness enthusiast, but her friends have convinced her to join a yoga class with them. She's been stretching all week in preparation for her first class, but she has no idea what the proper attire is. If you were Sarah, what would you wear to your yoga class?

And the winning yoga outfits are...


No one was able to tell Sarah was a newbie!

Wednesday, February 25, 2009

How To Wear a Little Blue Dress

Your classic LBD, or little black dress, will always be good to you. But the fashion gods have spoken, and it looks like the little blue dress is on the rise! For day time, try a navy blue shade. For night, go for a royal/sapphire shade to make your dress pop! Mix with black for a "bruised" look or with neutrals to lighten the look up for the daytime.

New York Fashion Week Contest Winners

New York Fashion Week has concluded and some of the up-and-coming Fall/Winter 2009 trends have emerged. Key trends reported direct from the runway were neon colors, shaggy fur jackets, the new LBD (little blue dress), colored metallics and one shoulder dresses. Peplum shapes, ruffled dresses and draped necklines were also big. Red is also projected to be the color of the season.

Our five winning sets in the New York Fashion Week contest incorporate one, if not more, of the runway trends seen at Fashion Week. Congratulations to the winners:


See if you can spot the trends in other entries:
See more on Polyvore

Tuesday, February 24, 2009

Starbucks Gold Contest Winners

It looks like Starbucks is an integral piece in the life of a fashionista! We were impressed with the 2336 amazing entries to our Starbucks Gold contest. Here are the 3 lucky winners who will be receiving $25 AMEX gift cards:


Congratulations!

Check out more Starbucks Gold contest entries:
See more on Polyvore

How To Wear a Multi Strap Belt

Multi strap belts give the illusion that you're wearing a bunch of skinny belts when actually it's just one. It's a great way to wear a thick, corset-like belt without having a solid block of color. This multi strap belt from Topshop will add a lot of texture and buckle hardware to your ensemble. It's also a great way to accentuate your waistline.

The Red Carpet Contest Winners

The stars were looking lovely on the Red Carpet at the Oscars on Sunday. And judging by all your contest entries, Polyvore members should probably be styling the stars! Congratulations to the 5 winners:

Monday, February 23, 2009

How To Wear an Oversized T-Shirt

Chances are you have an oversized t-shirt lying around your room somewhere. And there's something about it you just love, so you're not willing to part with it...and you shouldn't. So, how can you wear it without looking sloppy? Throw it over some leggings and pair with a belt and flat boots or knot it (like this t-shirt by Luna) and wear it with a funky skirt. Here are some ways to take an oversized t-shirt and make it totally high fashion:

Spring Forward with Piperlime Contest!



Piperlime and Polvyore have teamed up to bring you a contest inspired by the hottest spring shoe trends: wedges and tribal sandals! Piperlime's found the best wedge and tribal styles this season from great brands like Cynthia Vincent, Matt Bernson and Frye.

Just create a set using either a pair of wedges OR tribal sandals from piperlime.com and you could be one of 5 lucky winners to receive Piperlime gift cards in the amount of $250, $100 or $50!

For more details and to enter the contest, check out the Spring Forward with Piperlime contest page!

Friday, February 20, 2009

Interview Roleplay Contest Winners

Here's the scenario:

Maria is a 23-year old who just moved to Los Angeles from a small town in Nebraska with hopes of making it in the big city. She loves music and just landed an interview at Capitol Records as an Events Coordinator. She may run into some big recording artists while on-site and first impressions are everything! If you were Maria, what would you wear to the interview?

And here are the winning outfits:


Looks like Maria is going to knock 'em dead!

Polyvore Fashion Sweepstakes Winner!

Last week we announced Polyvore's Fashion Sweepstakes, giving you the chance to create a set with items you plan to buy for a chance to have your purchases reimbursed!

Our lucky sweepstakes winner is MarinaOC, a new Polyvore member who created her set with a pair of Turbo Boots by Chinese Laundry, which she later purchased. And now, we're picking up the tab!

Congratulations, MarinaOC! Enjoy your hot new pair of over-the-knee boots on us :)

How To Wear Coral

The sun is starting to peek out here at Polyvore headquarters, and it has us thinking about the spring. Coral is going to be a key color to incorporate into your wardrobe this spring season. This pinkish-orange shade is not only huge for clothing and accessories, but it's a hot lipstick, nail polish and interior decor shade, too! Mix it with neutrals like grey and beige for a soft look, or bold by mixing in brights and metallics.

Thursday, February 19, 2009

How To Wear Native American-Inspired Styles

Earthy tones, bold prints and tribal pieces like fringe, feathers and turquoise are key to embracing Native American-inspired style. Here's a look at some great outfits that embody this trend:

This trend is sure to continue through the spring, and you can browse and shop more of the look here.

How To Wear Peace

Jess from the Polyvore team was inspired to buy this Peace Hands t-shirt by Astro because it's been so popular on Polyvore. So we thought we'd highlight some ways to incorporate this statement tee into your wardrobe:

Wednesday, February 18, 2009

London: Catwalk to Curb Contest Winners

London called...you answered! Here are the 6 winning sets:


Check out some more British-inspired contest entries:
See more on Polyvore

How To Wear a Neck Tie Cardigan

A popular item on Polyvore is this Neck Tie Cardigan by Moschino Cheap & Chic. It's a great neutral piece that adds a romantic flair to your standard, everyday cardigan. With the extra tie, you can either create a structured bow or make a knot it so you have some flowy pieces hanging down. Here are some great ways to style this piece:

Tuesday, February 17, 2009

Happy 2nd Birthday, Polyvore!

Polyvore turned 2 years old last week!

In honor of Polyvore's 2nd birthday, we wanted to take a moment to recap the highlights of our second year of existence, as well as thank everyone in the Polyvore community for making the site so successful and so much fun for us to work on.

Traffic-wise, 2008 was a big year for Polyvore. We grew from about 500,000 unique visitors per month to 2.5 million unique visitors per month, an increase of 400%. We also crossed the 100 million monthly pageviews mark a few weeks ago. That makes Polyvore one of the biggest fashion destinations on the web, and certainly the largest user-generated fashion magazine out there!



We focused our efforts over the past year on building core features for the site, including groups, collections, the ability to add songs to your sets, more shopping-oriented features like buy buttons and prices, and better ways to browse Polyvore content, such as by trend and by brand. We also made infrastructure changes to help speed up the site, such as switching from managed hosting to running our own servers in a colo. All these changes have resulted in an increase in user engagement -- visitors to Polyvore now spend an average of 10 minutes on the site per session.



We also worked on some great business partnerships with fashion retailers and brands. We wanted to especially thank Charlotte Russe, Republic.co.uk, and PB Teen for integrating the Polyvore dressing room onto their websites, which led to us being featured in Internet Retailer in a recent article about e-commerce and social media. Thanks also to all our contest sponsors.



The Polyvore team has also grown from 4 people to 7. In case you've ever wondered who we are or what we look like, here's a picture of us. Everyone on our team used to work at either Google or Yahoo, where company logo t-shirts and socks-and-sandals were fairly standard garb. We'd like to think our fashion sense has improved thanks to Polyvore, but you can be the judge of that.

BEFORE


AFTER



Another big change for us in 2008 was that we finally got our own office space (thank you to FriendFeed for letting us squat in your office for so long). We're located in downtown Mountain View, California, in the heart of Silicon Valley. Our office is decorated with framed prints of our favorite Polyvore sets.




Last but not least, we wanted to thank the fabulous Polyvore community for all your support, feedback, and encouragement over the past year. Thank you so much for making so many beautiful sets, for telling your friends about Polyvore, for embedding sets on your blogs, and for sharing your feedback with us. Whether you're a fashionista, stylist, artist, or photographer, we hope you enjoy using Polyvore as a creative medium for self-expression. We love you guys!

Thanks for making our second year so great, and we look forward to you joining us in our third.

Love,
The Polyvore Team

Monday, February 16, 2009

Confessions of a Shopaholic Contest Winners

Thank you to everyone who participated in the Confessions of a Shopaholic contest. It was a huge success and we had 3,522 eye-popping entries that made all of us want to shop 'til we dropped!

Congratulations to our 3 winners:


Check out the rest of the Rebecca Bloomwood-inspired outfits and be sure to check out the movie, which is in theaters now!
See more on Polyvore

Dujour's Eight Days of Fashion

Mercedes-Benz Fashion Week is here and Dujour Magazine is running a cool contest to test your ability to translate runway trends into a look that works for daily life.

To enter their contest, create an outfit based on the trends they've covered on that day by using Polyvore.com and email the link to your set to fanmail@dujourmag.com. The most creative and stylish outfit that incorporates the day’s trends wins a prize!

Visit Dujourmag.com to check out the details!

Guest Blog: Neon Brights

Style Eyes is a mother, professional blogger and internet entrepreneur, who is completely obsessed with fashion and style. She loves to take inspiration from the latest trends and uses it to create her own unique style. Check out her personal blog Style Eyes Fashion Blog, which is all about styles and fashions that she loves!

I just can't get enough of the latest trend for neon's. I love all of the full on bright fluorescent, juicy, citrus, acid and neon colours. They remind me of signs that light up at night, those fluorescent socks that were in fashion years ago and the glow sticks that ravers used to wave around. Fluorescent colours were also a favourite for punks to colour their Mohican or spikey hair styles. But the latest trend for neon colours is about bold confident girls who know what they want and want to have fun.

There are a range of different looks that you can achieve using neon colours.

For a really high energy look, try combining as multi colour neon's for an eye popping effect.

By combining neon colours with black, you will really up their intensity giving a disco light effect.

Just stick to one single bright colour all over for a look that will most definitely get you noticed.

Mix yellows and greens for a juicy citrus look.

My personal favourite, for a really fresh and up to date take on the neon trend is to combine neutral colours with flashes of neon accessories.

Friday, February 13, 2009

Polyvore Fashion Sweepstakes Reminder!

Don't forget the Polyvore Fashion Sweepstakes promotion is still going on!
Here's a chance to get your clothes for free (and just in time for any shopping trips you have planned for the weekend)!
  1. Pick what you want to buy (hint: you can use Polyvore for this).
  2. Create a Polyvore set using some or all of the clothes before you buy them.
  3. Send us the receipts and a link to your set to enter the draw.

For details and rules, check out our Polyvore Fashion Sweepstakes announcement here.

Click here to start creating your Polyvore set! Good luck everyone!

How To Wear Red

In honor of Valentine's Day, go ahead and wear your heart on your sleeve --or some other part of your outfit. Red is a timeless color that symbolizes love, passion, strength and power. Wearing red is sure to turn heads and make you stand out in a crowd. Throw on a pair of red shoes to add "kick" to any outfit or disperse splashes of red throughout your look. Here are some fun red combinations you can try:

Thursday, February 12, 2009

How To Wear Bows

Bows bring back fond memories of being a little girl, but they're not as juvenile as you might think. Bows are actually quite high fashion and can be found on everything from hats to handbags to skirts, down to shoes. Treat yourself like the special delivery that you are, and wrap yourself up in a bow!

Interview with ducktape

Today's interview is with ducktape, who first stumbled upon Polyvore a year ago. An aspiring fashion design student from California, ducktape is full of creativity and isn't afraid to try new things when creating her fashion sets. Her outfits are always a brave mixture of different textures and moods. She's even got a few contest wins to her name!

Here are some of her sets:

Polly Wants a CRACK WHORE
Polly Wants a CRACK WHORE - by ducktape on Polyvore.com

Welcome to the Neon Afterglow
Welcome to the Neon Afterglow - by ducktape on Polyvore.com

This is your brain...And THIS is /your/ brain on DRUGS.
This is your brain...And THIS is /your/ brain on DRUGS. - by ducktape on Polyvore.com

Tell us about yourself.

I am a 15-year-old sophomore from what's known as the armpit of California, and I'm determined to leave this pit as soon as I possibly can. Hopefully, when I do get around to moving far, far away, I'd like to attend art college for fashion design. In the meantime, I pass the days away by getting through high school, drawing, writing, listening to a lot of music, watching too many episodes of the X-Files and Project Runway, and spending way, way too much time on Polyvore.

Describe your sense of style/fashion.

Well, most of the time, my day-to-day style is nowhere near as exciting as my Polyvore sets, but there's definitely a similar essence...I enjoy mixing hard and soft-a little nothing tiered skirt with a suit jacket for example-and I LOVE jackets [like the way a lot of women LOVE shoes.]. Where I live, it's hot for over half the year, so I always long for fall so I can bundle up in amazing coats, cozy sweaters, and gorgeous boots again.

How did you discover Polyvore?

Through a group on Flickr! I was browsing recent forum posts, and someone had started a thread to see who was on this site called Polyvore. Curious, I clicked to check out what the heck a 'polyvore' was, and discovered this fabulous place. Ever since, I've spent a lot less time on Flickr.com...

Tell us a little about what you use Polyvore for and why.

It's sort of like meditation, you know? After a long, intense school day, I can always rely on Polyvore to cheer me up and calm me down. It's also the best way to make a virtual wardrobe...before discovering Polyvore, I spent a good deal of time messing around with those cartoon dress up games, but always thought them too restricting and, well, juvenile. Polyvore is like a much more grown-up, much better substitute, and it allows for a lot more personal & artistic expression. Plus, this is one of the best communities on the entire internet, I'm sure!

Describe your set creation process. Where do you get inspiration
for your sets? How do you pick a theme? How do you find your items?

Well, my most recent sets have all been for Orangurple's 50 Theme Challenge, so the inspiration has come from that. But otherwise, it usually starts with a single thing-a song, a picture, a quote, an original character, or an item I'm dying to use. And from there, I click through my own items to see what goes, arrange them, and then put in any necessary finishing touches. Sometimes though, I just pick items at near random, and they fall neatly into place. Annoyingly enough, these are some of my more popular sets!

I've done a lot of set 'series'-like one for each deadly sin, one for each month, one for each song on an album, ect. Especially some of my older sets were done like this

What are your 3 favorite sets of the ones you've made?

At first, I thought I knew, but now that I actually have to pick, this is an impossible request! Almost as bad as picking a favorite song...but, I'll try.

This set I adore-It just sort of worked, without having to try too hard, and I love the 'mood' of it...
My Epic Summertime Anthem

For pretty much the same reason as the last one, I'm in love with this set of mine. But, even more so than the last, I like the combination of clothes-because right now in my life, I'd never be able to wear such a thing!

And their Kids were Hippie chicks, all hypacrites.

I wanted to pick a set that is a little older [because I still love them too!] And I pick this one, from 9 months ago, because here shows a really strange combination of clothes that works in the weirdest way. And even though now I would've laid it out completely different, this is the essence of my style-at least my Polyvore style.

Garden of Serenity

I feel so disloyal to all my other loves! But, yeah, those'll have to be my 3.

Got any feature requests for the Polyvore team?

Hmm...You guys are definitely doing a wonderful job, improving little things every day, and helping to make sure the community remains as friendly and diverse as it is. I've always dreamed of a rotation tool in the editor, but I'm content with that just being a nice dream. =D Otherwise, completely happy with the site-Keep it up!

Wednesday, February 11, 2009

How To Wear Sheer

Concealing yet revealing is the motto when going sheer. It's already perfect for evening wear, but come spring, this look is going to be huge. Most sheer clothing comes with lining, but other ways to make this look a little more opaque are to layer sheers or choose sheers with prints. You can also layer with different colors to give your sheers a different hue. Keep in mind when wearing looser tops, you should pair up with fitted bottoms to keep your shape.

Tuesday, February 10, 2009

How To Wear High Tops

High five for high tops! These fab sneakers are definitely a go. Whether velcro, laced, unlaced or worn with the tongue hanging out...high tops are the epitome of global street fashion. They go great with skirts and skinnies, but don't be shy in trying even more ways to rock them.

Monday, February 9, 2009

How To Wear Boyfriend Jeans

Don't panic, having a boyfriend is not required in order to wear these jeans. But the term "boyfriend jeans" does refer to the over-sized, slouchy nature of men's jeans. To make this trend work for you be sure to pick a pair that are straight leg and don't forget to roll them up. Vintage washes are the best and look great with practically everything. A little boyish charm goes a long way...even on a girl.

Friday, February 6, 2009

Polyvore Fashion Sweepstakes!

Shopping for Clothes? Here is a chance to get them for free!

  1. Pick what you want to buy (hint: you can use Polyvore for this).
  2. Create a Polyvore set using some or all of the clothes before you buy them.
  3. Send us the receipts and a link to your set to enter the draw.

This promotion makes the most sense if you are planning to buy the clothes anyway. If you win, you get the clothes for free. If you don't win, well, you were going to buy the clothes anyway.

Here are the rules. Make sure you follow them so you're eligible to win!

  • You must publish your set before making your purchases. We'll be verifying dates against your receipts.
  • We will reimburse the winner only for products appearing in the set at the time it was published.
  • We will reimbuse the winner up to a total of $500 USD (We'll use xe.com to calculate the exchange rate for purchases made in currencies other than USD)
  • We will only reimburse clothing, handbags, shoes and accessories. Please don't send us entries for other categories.
  • Your email to outfit@polyvore.com must contain:
    • A link to your set containing the products you bought.
    • Electronic or scanned copies of your receipts clearly showing product, price and date of your purchases. (Purchases can be made both online and offline)
    • Please block out any private information from you receipts (eg: credit card numbers).
  • All entries must be submitted via email by 11:59PM (PST) on February 16, 2009.

Click here to start creating your Polyvore set! Good luck!

How To Wear a Bib Necklace

Go big with a bib necklace this spring. Bib necklaces are sure to be a showstopper with all the bold colors and patterns they offer. Perfect with a little black dress or just a basic white t-shirt, you'll soon find all eyes on your statement piece. The key is to go light on all other accessories.

Thursday, February 5, 2009

Polyvore Launches New Homepage!

Notice something different on Polyvore? It's our new homepage! And we're really excited to introduce you to it.


Every day is a new day on Polyvore, and with our homepage, we're bringing you the freshness. The homepage features the top sets and products of the day, as well as brands we love. Want a quick peek at the fashion trends we're discussing on the Polyvore blog? You can do so right from the homepage, too! We've also added daily top 20 lists for brands, sites, tags and celebrities on Polyvore, so you'll always know what's popular with the community. And if you're ready to create, just click on the blue "Create a look" button and we'll take you straight to the editor.

If at anytime during your session you want to come back to the homepage, you can click on the Polyvore logo at the top of your page.

As always, we love to hear your feedback. So, let us know what you think of our new homepage!

How To Wear a Paisley Dress

The bohemian trend is still going strong, and a great boho chic piece is this paisley smock dress from Topshop. It's a beautiful dress that encompasses an ethnic feel, combining pattern and color. With so many colors to play on, it's easy to accessorize in many ways. This piece in particular is long enough to be worn as a dress, but can still be worn with pants, too. Embrace your feminitity and go paisley!

Wednesday, February 4, 2009

Style a Fashion Blog Contest Winners

Polyvore definitely has some visual editors in the making! We got to look through tons of great sets and see how they matched up with the blog posts they were inspired by. Unfortunately, we had to disqualify a lot of entries because there was no blog post for us to link to :(

Here are the 6 winning sets in the Style a Fashion Blog contest:


Congratulations to all the winners!

How To Wear a Studded Belt

Studs are still big this season and belts are a great way to show them off. The great think about studded belts is you can choose just how much "glam rock" you want to add to your outfit. Pick between a thin belt with a single row of studs or a wider belt with lots of studding and hardware for a more edgy look.

Tuesday, February 3, 2009

How to Wear Wayfarer Sunglasses

Ladies and gentlemen, Wayfarers are back on the scene. This original Ray-Ban creation was first marketed for pilots in the early 1950s. But these shades took a high fashion turn when Audrey Hepburn wore them in "Breakfast at Tiffany's." Talk about legendary! Today, many versions of the Wayfarer design can be found, priced from $10 to hundreds. Here's how you can rock 'em:



Could this be the beginning of the end for oversized sunglasses?

Monday, February 2, 2009

Guest Blog: How To Dress For Your Mood

This guest blog was written by Phoenix..., who joined Polyvore 4 months ago after discovering the site on Concrete Loop. She's a fashionista who finds inspiration from all the creativity on Polyvore and enjoys expressing her personal style through her sets.

Feeling happy? Feeling mysterious? Feeling sassy? Feeling classy? No matter your mood, your outfit can reflect it. Dressing for you mood will add versatility to your wardrobe. Use your clothes as a creative outlet. Being a trendsetter begins with wearing something that feels right for you, no matter if it does only last a day or two.


How To Wear a Studded Leather Blazer

This studded leather blazer by BALMAIN is a styling favorite on Polyvore. And why shouldn't it be? Leather jackets are always a favorite for every season, and the studding gives this piece the extra glam it so deserves. Not sure how to rock this 80s-inspired piece? Your fellow fashionistas have some great suggestions:

Style Icons: Sarah Jessica Parker Contest Winners

Congratulations to the 3 winning sets in the Style Icons: Sarah Jessica Parker contest!


Check out more styles inspired by SJP:
See more on Polyvore