Dear Polyvore Community,
2011 is off to a great start so far! We flew five Polyvore members to New York Fashion Week, sent a Polyvore-designed bag down the Rebecca Minkoff runway (which will be available at Saks in the fall!), and will soon be unveiling sets on the American Eagle billboard in Times Square. We improved our blogger features, introduced Style Analytics, launched our Facebook Stylist game, and enhanced our contest experience.
Today we want to share some of the exciting new developments we have planned for the rest of 2011. Our vision for Polyvore is to become the best place to express and find style. An online style magazine of sorts, but one that is endlessly browseable, instantly shoppable, fun, social, and caters to every known niche of taste. But unlike a traditional magazine that’s authored by a handful of editors, Polyvore is a reflection of style from people all around the world. Whether you’re a blogger in Romania, a hijab style advisor, a teenager in Tennessee, or a fabulous 64 year old, we want you to have a voice. Our goal is to help you grow your audience and influence. With that in mind, here are some of the things we have planned:
Better Ways to Discover and Follow Polyvore Members
You are the stars of Polyvore, so we want to make it easier for people to discover your profiles and follow your amazing sets. To that end, we’ll be switching up the Explore page to focus more on top members and up & coming members. We’ll also be introducing some layout changes on the set page that will make it easier for people to follow you.
Vanity URLs and Better Profile Pages
So that you have an established presence on Polyvore, we’ll be introducing vanity URLs (e.g. mychanel.polyvore.com) that will be easier for you to share and for your audience to remember. We also want to make your profiles more customizable and interactive, so send us your suggestions on what options you’d like to see!
Better Analytics and More Love for Your Sets
Millions of people view Polyvore sets every month, but most of them don’t have Polyvore accounts. This means there is a large majority of readers who admire your sets every day but don’t click the “Like” button. For example, did you know that Amber Nicki Rose gets over 1 million views per month? To give you a better understanding of your full audience, we’ll be adding metrics like views and clicks to your activity streams. We’ll also be adding a way for unregistered users to like your sets, so you’ll be getting even more love than before.
Tools for Bloggers
Polyvore sets aren’t just meant to be viewed on Polyvore.com -- they can also be embedded on blogs and other websites. Our goal is to provide the best possible tools for bloggers and we’ve already started making improvements in response to requests from our blogger community. If you’re interested in learning more about our new blogger tools as we roll them out, sign up for our blogger mailing list.
More Amazing Opportunities
Nothing makes us happier than seeing the success of Polyvore members! Whether it’s helping you earn more cool stuff or making you the next Anna Wintour, we’re doing everything we can to line up the most amazing opportunities and the most fabulous prizes for you. Also, let us know what kinds of opportunities you’re interested in by leaving a comment here on the blog.
We’re super excited about these new changes and hope you are too. As Polyvore grows, we’ll also start to introduce new dedicated sections for interior design and art members. We wouldn't have gotten this far without you and we’re so thankful for your love and support. As always, we love hearing your feedback, so please share your thoughts by leaving a comment here on the blog.
The Polyvore Team