Wednesday, October 22, 2014

Polyvore’s Promoted Products Program Launches Internationally in Canada, UK and Australia

In early 2013, we launched our Promoted Products program in the United States to help brands and retailers create native ads to drive engagement, traffic and sales to their sites. Since launching, over 150 advertisers have participated in the program, on average seeing a 6x return on ad spend, leading to higher shopper referrals.

More than half of Polyvore’s traffic comes from international users, so today we’re expanding our Promoted Products program to Canada, UK and Australia. Now brands and retailers in these countries, as well as US-based retailers, can reach Polyvore’s millions of users in these new international markets. Some of the first advertisers participating in the program include The RealReal and others.

Polyvore is a global platform, inspiring shoppers from around the world to discover and engage with their favorite brands. We’re excited by the success retailers have seen from participating in our Promoted Products Program. Last year,'s campaign drove 85% of social media sales referrals, more than Facebook, Pinterest, YouTube and Twitter combined.* The RealReal similarly saw 58% of their social media traffic driven by Polyvore in their first month in the program.**

We look forward to expanding into these new markets and helping retailers tap into Polyvore’s global community of stylists. Interested in participating in the Promoted Products program? Check out our business page with more information.

*Polyvore internal data 
**The RealReal internal data


Michelle said...

Congratulations on being able to successfully launch more international campaigns. Loved and completely understand how social media is fabulous but there are also other ways to get international clients to the site.

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