Friday, April 24, 2015

Polyvore’s New Promoted Trends Connect Brands and Shoppers Searching for Style Inspiration

By Arnie Gullov-Singh, Chief Operating Officer

People from all over the world visit Polyvore to discover how to style the latest trends. Today, we’re introducing another way for brands and retailers to connect with our global community of influential shoppers: Promoted Trends.

Promoted Trends give brands and retailers the opportunity to highlight trending products and styles via integration across our desktop and mobile web sites. With Promoted Trends, we’re providing an engaging native advertising experience to attract shoppers already searching for the latest trends. We’re excited to launch Promoted Trends with luxury fashion retailer LUISAVIAROMA as our first partner on Monday, April 27th.
Polyvore’s global community of shoppers have created over 150 million shoppable outfits to show how their favorite products go together. With Promoted Trends, brands can now drive engagement around the trends that are most important to them, and provide even more style inspiration to Polyvore’s community.

Promoted Trends are the latest way we’re helping brands and retailers maximize their overall presence with our global community of influential shoppers. In addition to Promoted Trends, we offer other paid programs that amplify brands’ organic activity and that put their products in front of more shoppers. Interested in participating in the new Promoted Trends program? Check out our business page for more details.