By: Amy Wicks, Fashion Editor
What do Kim Kardashian and Olivia Palermo have in common? Was athleisure your go-to style aesthetic? Were you and your mom shopping for the same thing? We answer these questions, plus many more, in our second annual Best of Polyvore 2015 report.
The Polyvore community is our go-to source for all things fashion and beauty, so we were curious to see what drove your creativity and influenced our fashion-sense throughout the last year. We looked at what celebrities had you buzzing, what styles you were shopping for and what labels you were lusting after in 2015.
This year’s Most Popular Women were trying to “Join Balmain Nation,” “Break the Internet,” and get over some “Bad Blood.” But the Internet-breaking, Balmain-wearing, bad-blood feeling ladies from around the globe took a backseat to cat-eared songstress, Ariana Grande (1). In fact, Ari garnered almost 10% more interest in 2015 than Polyvore’s #2 gal, Kendall Jenner.
Taylor Swift (3), Kim Kardashian (4) and the always-chic Olivia Palermo (5) round out our Female Top 5. Honorable mentions in this year’s Top Female searches include Chiara Ferragni of the popular blog, The Blonde Salad, Gigi Hadid and Perrie Edwards, of the British pop band Little Mix.
(click to expand image)Boy Band Mania
It’s a sad day for The Biebs, who was dethroned from his 2014 #1 spot, by Harry Styles. Harry saw 68% more searches on Polyvore than Justin throughout the last year. This year, like last year, the Polyvore community obsessed over boy band members; 4 of the 5 most popular men are 1D or 5SOS singers.
This year’s most surprising addition to the Most Popular Men category comes from the honorable mention: motocrosser Jessy Nelson.
A Life of (ath)Leisure
A Streetcar Named Desire isn’t the only thing making you say, “STELLLAAA!!!” The athleisure trend lead to Stella McCartney securing the #1 spot in this year's Most Popular Designer category. She garnered 57% more searches than the runner up, Tory Burch. What was the most searched for Stella McCartney item from this year? The Polyvore community was most interested in snagging an item from her ever-popular adidas collection.
Birkin Stalked: Polyvore’s Most Popular Style Obsessions
Move over skinny jeans! This year, the Polyvore community was obsessed with channeling their inner Carrie Bradshaw. After garnering 25% more searches than the second most popular item, Tulle Skirts topped the Polyvore charts, followed by gladiator sandals (2), denim dresses (3), two-piece dresses (4) and midi skirts (5).
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Marsala? Not So Much
Pantone might have told us that this year’s official color was marsala, but the Polyvore community tells us otherwise. White came in as this year’s top color and was 21% more popular than the second most popular color, camel. Rounding out the top 5 were red, yellow and burgundy.
Add Some Luxe to Your Life
This year’s top brands highlight just how trendy athleisure was, with Nike and adidas snagging the top spots. Close behind the sporty brands, luxury makers made a big comeback this year, marking a big change from last year, where fast fashion reigned supreme.
A Style for Every Season
Finally, we were curious to see how your searches changed month-over-month. Our top 2015 item (tulle skirts) dominated your searches throughout the beginning of the year (January - April). The rest of the year saw chart toppers that tapped into seasonal trends, like gladiator sandals throughout the summer (May - July), backpacks during school-prep time (August), and boots in autumn (November).
Fashion in Your Backyard
New to the study this year, we looked into how searches differed by locale and age group. Did you and your mom shop for the same thing? What about you and your friend across the country--into the same trends or completely different?
There were two themes that dominated searches in the United States. First on the homefront, bohemian bedding was the Polyvore community’s top home decor trend, with 35 states slotting it as their most searched home item in 2015.
Tulle skirts were the most popular fashion item overall, but local Polyvore searches saw a myriad of dress searches topping the charts state-by-state. In fact, over 17 states showed dress styles as their most popular fashion search trend; tulle skirts were top of mind in 13 states.
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